If you sell anything online, you’ll be pretty handy with a roll of packing tape. But packaging is about more than just boxes and bubble wrap. With just a bit of extra effort, you can give your customers an unexpected smile, and make them feel special about their new products while you’re at it. This is now such a big part of online shopping; a quick search will find you unboxing videos from virtually every brand going.
What is unboxing?
The unboxing experience starts the very moment a customer receives their delivery and includes unpacking, discovering and examining everything inside. It captures that exciting feeling of the first moments with something you’ve been waiting for.
Why it matters...
If you’re an online business, your packages may be the only physical touchpoint with your customers. As they open the package, they’re getting an all-important first impression of you. If your items are packed with care in thoughtfully chosen packaging, it shows you’re a careful and thoughtful seller who’s worthy of repeat business.
The great thing about unboxing is that it doesn’t take much to make a happy experience even better. Many of us love opening packages just to see the things we’ve ordered in real life. If there’s something more that we weren’t expecting, like a sample, a hand-written card or even some ribbons or stickers that add a personal touch, it’s nothing short of delightful. Here are some cool packaging ideas…
Add a little sparkle
Your box could feature brand colours, printed cardboard, ribbon or string ties, or an embossed logo.
If you’re watching your budget, some branded stickers are an inexpensive way to make plain packaging your own. Small details like these are easy to overlook, but they really tie the brand together and contribute to the full brand experience.
Rather than regular old bubble wrap, you could change things up with a filler inside your box. Some colourful padded bags, lightly scrunched tissue in your brand colours, or something to match a more sustainable ethos.
Treat them to something extra
Gifts and samples are always an unboxing win. The beauty of a free sample lies in its surprise value – even a sachet or a mini product is an unexpected bonus. You can also add thoughtful gifts unrelated to your products, like a treat-size pack of sweets or some miniature soap bubbles.
Add a personal touch
One of the best bits about selling online as a small business is the chance to add a personal touch to your orders. Unlike bigger stores, your shop’s smaller order volumes make it possible to make a real person-to-person connection. Handwritten “thank you for your order” notes are always nice to receive. Show customers they’re one-of-a-kind with unique packaging ideas!
A neat option is to write your notes on branded note cards / flyers, so your customer gets all the information they need for future orders as well as your personal message. It can create a nice balance between personal and professional.
Long term relationship
A joyful unboxing experience is also the perfect moment to introduce your customer to the rest of your business, or remind them of the other things they spotted. Include a brochure or flyer with some of your popular products on it to encourage them to come back and shop again soon.
And if your package includes a special business card with a discount on their next order, it’s the perfect recipe for the start of a long business relationship.