The minimalist aesthetic is increasingly being seen in the graphic design world. So, tap into the trend and give your business card the edge by holding back a little and creating a simple yet pristine design.
Why choose a minimalist design?
The minimalist look carries a lot of meaning and when it comes to sharing your business card, you’re not looking to be ordinary. Here are some of the benefits:
First impressions count!
Simple, clean design gives the impression of ‘everything in its’ place’ and the idea that your brand knows precisely what it’s doing. You’re not relying on gaudy design or clumsiness, you simply say what needs to be said, no more, no less. When looking at your design, your potential clients can therefore assume a smooth, easy and professional experience.
A blank canvas
When your brand isn’t boxed in by a creative direction, it also makes it easier for customers to align their own ideas with yours. Just think of working in a space full of blank, white walls, versus a room draped in busy wallpaper. That’s not to say your minimal designs can’t be as impactful, but it can also be more inviting and much less divisive.
The promise of betterment
Did you know minimalist design ideas have even been found to benefit overall wellness? They’re a mainstay of skincare, health foods and Scandi-chic, so introducing this concept to your marketing materials will also promote a sense of wellness with your customers and make your brand seem like a place where complications and convoluted details are banished forever.
How to make a memorable first impression…
Play with colour
There’s nothing more minimal than black and white, and it’s a classic colour that’s unlikely to fail, but minimal design doesn’t mean you always have to play it safe. How about trading black and white for black and gold orange and purple, or pink and grey?
So long as you stick to beautifully complementary colours, you might be surprised by how much impactful colour you can still fit into a simple design.
Find the best font
Fonts are a key piece of the jigsaw for any design work, especially when it comes to your logo and brand. A minimalist logo can retain its simplicity even with a fancier font, so long as you keep the rest of the design clean. The modern logo, as you are sure to have spotted on many a trending lifestyle brand, favours sans serif fonts of uniform height, but consider creative outlets like lifestyle blogs and handwritten script on a white background is the go-to font of choice, look at urban fashion brands and you might even find wide, gothic fonts at play on plain colour block backgrounds. Even the boldest of fonts can be rendered into a stunning minimalist logo design, so long as the rest of the design lets it.
Take your design to the next level by adding something tactile. Consider soft touch lamination which gives a subtle yet luxurious feel. With additions like this providing a whole new dimension of design and a premium feel, your cards don’t need to be much more than a beautifully minimalist logo.
Minimal design doesn’t mean minimal function. A simple and clean grid design can let your Business Card double as a loyalty card, a design where the typeface does all the talking can say something extra special like “10% off with this card”. Reigning in your design definitely doesn’t mean reigning in your ideas, and there are plenty of alternatives that you can employ.
If you’re reading this thinking you need to make a change, please touch base with the creative team at Mutual and we’ll be happy to work through some fresh designs!