An exceptional eye for detail!
The distinct roles of graphic designers, web designers, and illustrators are obvious, however, the role of an “artworker” is a mystery to many, even those in the industry.
While graphic designers are the creative force behind any design, it is the artworker who ensures that the design maintains its integrity and reaches its full potential by correcting colours, placement, fonts, and inconsistencies. In layman’s terms, an artworker “tidies up” a design before it is sent to print. This can involve typography tuning techniques (like kerning and ligature), as well as colour-related work to assure that the designer’s careful colour decisions aren’t affected as the design makes its way through the approval, printing, and publishing processes. A professional artworker will have an exceptional eye for detail, extensive Mac skills, and experience across all forms of media; print, website, and digital.
If you have created a graphic design on your home computer and then printed it, you may have found that designs do not always print exactly the way you had intended. The printed colours may not precisely match those on your screen, the typography may look blurry, and the images may seem distorted, not to mention the possibility that part of your design is missing because most desktop printers do not print edge-to-edge.
In the professional design world, an artworker will correct all those issues before the design is ever sent to print. This is particularly important when sending a large run to print, like any colour, typography, or image mistakes that compromise the design will cost a lot of money and cause a lot of frustration. Visually proofing a design “on-screen” is not always a reliable means of ensuring it will print correctly; passing the design to a professional artworker is a far better way to make sure your design comes out as expected.