'Fore' Get me Not Golf
When we were approached to build a brand that united golf with a deeply human cause, raising awareness for dementia, we knew this would be more than just a visual identity project. 'Fore' Get Me Not Golf needed to be a movement.
Our challenge: Craft a brand that could mobilise a community, tell personal stories, and create meaningful change on and off the green.
The Brand Creation
Our Approach
Naming & Identity
We developed the name ‘Fore’ Get Me Not Golf as a thoughtful play on the golf call “Fore!” and the forget-me-not flower, a powerful symbol for dementia awareness. The dual meaning rooted the brand in remembrance and action.
Logo & Visual System
The final logo blends a forget-me-not flower inside a stylised golf ball, symbolising movement, memory, and unity. We built a soft, accessible colour palette using calm blues, gentle yellows, and natural greens to evoke hope and clarity.
Tone of Voice
We positioned the brand with a clear, compassionate tone, community-first, gently motivational, and never clinical. The tagline, “Swing for Change. Remember Together.”, tied it all together.
Deliverables
Full Brand Identity System
(Logo, typography, colour palette, iconography, brand guidelines)Marketing Toolkit
Flyers, social media templates, merchandise designs, fundraising assetsWebsite Design & Build
Developed a fully responsive site focused on: Volunteering & donations as well as Dementia education and personal stories. Accessibility was core: high contrast, large fonts, screen reader compatibility.Social Activation Strategy
Including a launch campaign (#Foregetmenotgolf and community storytelling content
The Result
Since launch, Fore Get Me Not Golf has:
Engaged 200+ participants weekly across multiple local clubs and raised over £18,000 for dementia charities, as well as built a passionate online community and sparked partnerships with national health and golf organisations
What began as a branding project has become a growing grassroots movement, powered by purpose and a shared love of the game. This project reminded us that design is most powerful when it moves people, not just visually, but emotionally. ‘Fore’ Get Me Not Golf isn’t just a brand; it’s a lifeline for many, and we’re proud to have helped bring it to life.
