mutual-media https://mutual-media.com Your trusted partner in Design, Print, Web and Digital Marketing | Ipswich, Suffolk Wed, 25 Jun 2025 13:08:13 +0000 en-GB hourly 1 https://wordpress.org/?v=5.9.13 https://mutual-media.com/wp-content/uploads/2020/09/cropped-MM-Logo-32x32.png mutual-media https://mutual-media.com 32 32 ‘FORE’ Get Me Not Golf https://mutual-media.com/fore-get-me-not-golf/?utm_source=rss&utm_medium=rss&utm_campaign=fore-get-me-not-golf&utm_source=rss&utm_medium=rss&utm_campaign=fore-get-me-not-golf Mon, 16 Jun 2025 11:43:26 +0000 https://mutual-media.com/?p=3729 ‘Fore’ Get me Not Golf When we were approached to build a brand that united golf with a deeply human cause, raising awareness for dementia, we knew this would be more than just a visual identity project. ‘Fore’ Get Me Not Golf needed to be a movement. Our challenge: Craft a brand that could mobilise […]

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'Fore' Get me Not Golf

When we were approached to build a brand that united golf with a deeply human cause, raising awareness for dementia, we knew this would be more than just a visual identity project. 'Fore' Get Me Not Golf needed to be a movement.

Our challenge: Craft a brand that could mobilise a community, tell personal stories, and create meaningful change on and off the green.

The Brand Creation

Our Approach

Naming & Identity

We developed the name ‘Fore’ Get Me Not Golf as a thoughtful play on the golf call “Fore!” and the forget-me-not flower, a powerful symbol for dementia awareness. The dual meaning rooted the brand in remembrance and action.

Logo & Visual System

The final logo blends a forget-me-not flower inside a stylised golf ball, symbolising movement, memory, and unity. We built a soft, accessible colour palette using calm blues, gentle yellows, and natural greens to evoke hope and clarity.

Tone of Voice

We positioned the brand with a clear, compassionate tone, community-first, gently motivational, and never clinical. The tagline, “Swing for Change. Remember Together.”, tied it all together.

Deliverables

  • Full Brand Identity System
    (Logo, typography, colour palette, iconography, brand guidelines)

  • Marketing Toolkit
    Flyers, social media templates, merchandise designs, fundraising assets

  • Website Design & Build
    Developed a fully responsive site focused on: Volunteering & donations as well as Dementia education and personal stories. Accessibility was core: high contrast, large fonts, screen reader compatibility.

  • Social Activation Strategy
    Including a launch campaign (#Foregetmenotgolf and community storytelling content

The Result

Since launch, Fore Get Me Not Golf has:

Engaged 200+ participants weekly across multiple local clubs and raised over £18,000 for dementia charities, as well as built a passionate online community and sparked partnerships with national health and golf organisations

What began as a branding project has become a growing grassroots movement, powered by purpose and a shared love of the game. This project reminded us that design is most powerful when it moves people, not just visually, but emotionally. ‘Fore’ Get Me Not Golf isn’t just a brand; it’s a lifeline for many, and we’re proud to have helped bring it to life.

Looking to create a brand?

Lets get started, contact us now!

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]]> 5 ways to avoid a design and print disaster https://mutual-media.com/design-and-print-services-ipswich/?utm_source=rss&utm_medium=rss&utm_campaign=design-and-print-services-ipswich&utm_source=rss&utm_medium=rss&utm_campaign=design-and-print-services-ipswich Tue, 26 Nov 2024 12:49:11 +0000 https://mutual-media.com/?p=3660 5 ways to receive the best quality from your order: Avoid common design and printing mistakes with tips on bleed allowance, CMYK conversion, image resolution, file formats, and quiet borders to ensure professional, high-quality prints. Here’s some tips to know where the design & print common mistakes happen and how to avoid them, especially if […]

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Large Format Printing

5 ways to receive the best quality from your order:

Avoid common design and printing mistakes with tips on bleed allowance, CMYK conversion, image resolution, file formats, and quiet borders to ensure professional, high-quality prints.

Here’s some tips to know where the design & print common mistakes happen and how to avoid them, especially if you are sending us your own artwork to be printed.

1) Insufficient Bleed Allowance:

A common mistake in design and printing is not including enough bleed in the artwork. Bleed refers to the portion of the design that extends beyond the document’s edges.

For standard projects including business stationery, leaflets, and posters you should leave at least 3mm of bleed. For larger formats, such as banners and signage, even more bleed is recommended to accommodate the increased dimensions. This extra space ensures that minor inconsistencies in paper alignment or movement during printing and finishing won’t leave unwanted white edges on your final product.

2) Using CMYK for Digital Print:

Most digital printers, including our very own Xerox Versant, use a CMYK toner system—Cyan (blue), Magenta (pink), Yellow, and Black to print your materials with a rich quality finish.

To ensure the best results, always save your files and images in a CMYK format. Most images will automatically be RGB and can be converted to CMYK easily using software such as Adobe Photoshop or similar. If your file contains both CMYK and RGB colours, even if they look identical on screen, they will appear differently when processed for print.

3) Poor Image Resolution:

Using images with low resolution is a common design and print mistake, often leading to blurry or pixelated results. For crisp, clear, high-quality images, always use a resolution of at least 300–400 ppi.

High-resolution images can be sourced from royalty-free platforms like Shutterstock or Adobe Stock or captured properly by yourself or a professional photographer. Avoid using images from Google, generic websites, or social media, as these are often downsized for quick viewing and too low in quality for printing.

4) Supplying the Wrong File Formats for Printing:

Choosing the right file format is crucial for successful printing, and it’s an area where mistakes often happen. For print projects, print-ready PDFs (with 3mm bleed and trims), InDesign, and Illustrator files are the ideal formats.

Avoid using .png and .gif files, as these formats are designed for on-screen use and don’t work well for printing. Both typically support a resolution of only 72 ppi, which is far too low for high-quality print production (as mentioned in point 3!).

5) The Use of Quiet Borders:

Failing to include quiet borders (margins) is another common design and printing mistake that can easily be avoided. Quiet borders act as buffer zones or safe areas, ensuring that no text or important elements are placed too close to the edge of your document.

These borders should be at least 5mm from the document edge. For example, design frame borders should also maintain this 5mm distance to allow for any slight inconsistencies or movement during printing and finishing. Quiet borders are especially critical for projects like wiro-bound books, calendars, or stitched booklets.

If text or images are placed too close to the edge, they risk being cut into or cut off completely by the finishing process.

Did you know?

Mutual Media offers a full creative design and artworking service for all of your marketing materials from business stationery to brochures and banners to signage.

Let us ensure your artwork is set up correctly for the printing process and taking advantage of an artwork checking service. This would highlight any issues / concerns with the artwork provided before going to print.

To find out more about our design services, please see our creative design page that can be found by clicking here.

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]]> Promoting Your Business on the Road with Vehicle Livery https://mutual-media.com/promoting-your-business-on-the-road-with-vehicle-livery/?utm_source=rss&utm_medium=rss&utm_campaign=promoting-your-business-on-the-road-with-vehicle-livery&utm_source=rss&utm_medium=rss&utm_campaign=promoting-your-business-on-the-road-with-vehicle-livery Thu, 06 Jun 2024 14:48:59 +0000 https://mutual-media.com/?p=3597 Promoting Your Business on the Road with Vehicle Livery: In today’s competitive market, finding innovative and cost-effective ways to promote your business is essential. One often overlooked yet highly effective method is vehicle livery—using your company’s vehicles as mobile billboards. Whether you have a single car or an entire fleet, vehicle livery offers numerous benefits […]

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Promoting Your Business on the Road with Vehicle Livery:

In today’s competitive market, finding innovative and cost-effective ways to promote your business is essential. One often overlooked yet highly effective method is vehicle livery—using your company’s vehicles as mobile billboards. Whether you have a single car or an entire fleet, vehicle livery offers numerous benefits for brand visibility, credibility, and customer engagement.

Vehicle livery refers to the application of your company’s branding elements—logos, slogans, contact details, and promotional messages—on your business vehicles. This can range from simple decals and stickers to full vinyl wraps that cover the entire vehicle. The design can be as elaborate or as minimal as you like, but the key is to ensure it aligns with your brand’s identity and message.

Have a read below and understand the key benefits of Vehicle Livery: 

1. Increased Brand Visibility

Your vehicles travel through various locations daily, reaching a diverse audience. Unlike stationary billboards or online ads that depend on the audience’s location or search behaviour, vehicle livery guarantees exposure wherever your vehicle goes. This constant movement transforms your vehicle into a dynamic advertisement, increasing your brand’s visibility exponentially.

2. Cost-Effective Marketing

Once your vehicle is wrapped or branded, there are no recurring costs, unlike digital ads or traditional media. A well-designed vehicle wrap can last for several years, providing ongoing advertising without additional expenses. This makes it a highly cost-effective marketing strategy, especially for small businesses with limited budgets.

3. Local Targeting

Vehicle livery is particularly effective for local businesses. As your vehicles move through your service area, they create repeated exposure to local customers. This reinforces brand recognition and trust within your community, making potential customers more likely to choose your business over competitors.

4. Professional Appearance

A branded vehicle conveys professionalism and legitimacy. It shows that you take pride in your business and are committed to maintaining a strong, consistent brand presence. This can build trust with customers and enhance your company’s image.

Vehicle livery is a powerful, cost-effective tool for promoting your business on the road. By transforming your vehicles into mobile advertisements, you can increase brand visibility, enhance your professional image, and target local customers effectively.

With thoughtful design and strategic implementation, vehicle livery can drive your business forward and help you stand out in a crowded marketplace. So, why stay parked? Get your business on the move and let your vehicles work for you!

Contact us to discuss your options and get your business on the move and let your vehicles work for you!

 

vehicle livery
Vehicle Livery

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]]> Crafting Your Digital Identity: Key Points for Building a Website https://mutual-media.com/crafting-your-digital-identity-website-design/?utm_source=rss&utm_medium=rss&utm_campaign=crafting-your-digital-identity-website-design&utm_source=rss&utm_medium=rss&utm_campaign=crafting-your-digital-identity-website-design Thu, 02 May 2024 13:51:33 +0000 https://mutual-media.com/?p=3571 Crafting Your Digital Identity: Key Points for building a Website. In today’s digital age, your website serves as the cornerstone of your online presence. It’s often the first interaction potential customers have with your brand, making it essential to create a captivating and user-friendly experience. As a leading web design agency in Ipswich Suffolk, Mutual […]

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Website Design Ipswich

Crafting Your Digital Identity:

Key Points for building a Website.

In today’s digital age, your website serves as the cornerstone of your online presence. It’s often the first interaction potential customers have with your brand, making it essential to create a captivating and user-friendly experience.

As a leading web design agency in Ipswich Suffolk, Mutual Media understands the importance of building a website that not only showcases your brand but also drives results. Here are some key points to consider when embarking on the journey of building a website:

Define Your Purpose & Audience:

Before diving into design and development, take the time to clearly define the purpose of your website and who your target audience is. Are you looking to showcase your products or services, generate leads, or provide valuable information? Understanding your goals and audience will shape every aspect of your website, from its layout and content to its functionality.

Create a Seamless User Experience:

User experience (UX) plays a crucial role in the success of your website. Visitors should be able to navigate your site easily, find the information they’re looking for quickly, and complete desired actions effortlessly. Focus on intuitive navigation, clear calls-to-action, and mobile responsiveness to ensure a seamless user experience across all devices.

Invest in Professional Design:

Your website’s design sets the tone for your brand and influences how visitors perceive your business. Investing in professional design is key to creating a visually appealing and memorable website. Work with experienced designers who can bring your vision to life while incorporating best practices in layout, typography, colour scheme, and branding.

Optimise for Search Engines:

Building a beautiful website is only half the battle. To ensure your site gets found by potential customers, it’s essential to optimise it for search engines. Incorporate relevant keywords into your content, optimise meta tags and descriptions, and ensure fast loading times and mobile-friendliness. Regularly update your website with fresh, high-quality content to improve its search engine rankings and attract organic traffic.

Integrate Analytics & Tracking:

Implementing analytics and tracking tools allows you to monitor the performance of your website and gain valuable insights into visitor behaviour. Track key metrics such as traffic sources, page views, bounce rates, and conversion rates to identify areas for improvement and measure the effectiveness of your digital marketing efforts. Use this data to refine your website strategy and optimise for better results over time.

Stay Up-to-Date with Maintenance:

Building a website is not a one-time task but an ongoing process. Regular maintenance and updates are essential to ensure your site remains secure, functional, and aligned with your business goals. Stay vigilant against security threats, keep your software and plugins up-to-date, and regularly review and optimise your content for relevance and accuracy.

Building a website is a collaborative effort that requires careful planning, creative execution, and ongoing refinement. At Mutual Media Ipswich, we’re passionate about helping businesses in Ipswich, Suffolk and beyond establish a strong online presence through expert web design and development.

Ready to elevate your digital identity? Let’s connect and bring your vision to life on the web!

Thank you for considering Mutual Media as your growth partner.

Honey & Harvey Website Design Ipswich

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]]> New Services Introduced by Mutual Media https://mutual-media.com/new-services-in-the-digital-realm/?utm_source=rss&utm_medium=rss&utm_campaign=new-services-in-the-digital-realm&utm_source=rss&utm_medium=rss&utm_campaign=new-services-in-the-digital-realm Wed, 17 Apr 2024 14:52:24 +0000 https://mutual-media.com/?p=3492 Mutual Media introduces Digital Marketing Services Elevate Your Brand’s Online Presence with Our New Digital Marketing Services! At Mutual Media, we understand that the digital landscape is ever-evolving, and the need to stay ahead of trends is more important than ever. This is why we have developed a comprehensive suite of digital marketing services designed […]

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Mutual Media introduces Digital Marketing Services

Elevate Your Brand's Online Presence with Our New Digital Marketing Services!

At Mutual Media, we understand that the digital landscape is ever-evolving, and the need to stay ahead of trends is more important than ever. This is why we have developed a comprehensive suite of digital marketing services designed to enhance visibility, engagement, and growth for your brand. Our new services include:

Digital Strategy Development

Crafting tailored strategies that align with your business objectives

Social Media Management

Engaging your audience through compelling content across all platforms.

SEO & Content Marketing

Improving your online presence and driving organic traffic.

Email Marketing Solutions

Designing impactful campaigns that convert subscribers into loyal customers.

PPC Advertising

Maximizing ROI through targeted ad campaigns on Google, META and more.

Website Design

Designing beautiful websites to maximise the user experience delivering improved ROI.

We are excited to bring our longstanding expertise in media and our commitment to excellence to the digital marketing sphere. I would love the opportunity to discuss how our new services can specifically benefit your company and help you achieve your digital marketing goals. To find out more about the individual services on offer please visit our Digital Marketing Services page.

Could we schedule a call or a meeting at your convenience to explore this further? Please let us know a time that works for you by contacting us on 01473 659563 or emailing Jamie@mutual-media.com

Thank you for considering Mutual Media as your growth partner.

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]]> Advantages of Digital Print https://mutual-media.com/digital-printing-ipswich/?utm_source=rss&utm_medium=rss&utm_campaign=digital-printing-ipswich&utm_source=rss&utm_medium=rss&utm_campaign=digital-printing-ipswich Thu, 14 Mar 2024 16:10:46 +0000 https://mutual-media.com/?p=3424 Advantages of Digital Printing Digital printing has become increasingly important due to its numerous advantages, especially for businesses and marketing strategies. Here are some key points highlighting the importance of digital printing… Digital Printing Cost Effectiveness Digital printing is more economical for short print runs as it requires fewer pre-press activities and no setup fees […]

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Advantages of
Digital Printing

Digital printing has become increasingly important due to its numerous advantages, especially for businesses and marketing strategies. Here are some key points highlighting the importance of digital printing...

Digital Printing

Cost Effectiveness

Digital printing is more economical for short print runs as it requires fewer pre-press activities and no setup fees like those associated with offset printing.

Speed

With minimal setup compared to offset printing, digital printing offers a faster turnaround, making it ideal for meeting tight deadlines.

Quality

Advances in digital printing technology have significantly closed the gap with offset printing, offering high-quality results that are nearly indistinguishable from offset prints.

Customisation

Digital printing allows for easy customisation, making it possible to tailor each printed piece to specific needs or preferences.

Eco-Friendly

Digital printing is generally more environmentally friendly than traditional printing methods, as it produces less waste and often uses less energy.

Flexibility

The ability to print on demand and in varying quantities provides businesses with the flexibility to print what they need when they need it.

These benefits make digital printing a valuable tool for businesses of all sizes, enabling them to produce high-quality printed materials efficiently and cost-effectively. Whether it’s for marketing materials, personalised products, or small-scale printing needs, digital printing offers a versatile solution that aligns with modern business demands.

Have a project suitable to digital print?

Get in touch now for a competitive quote!

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]]> Our Creative Process https://mutual-media.com/our-creative-process/?utm_source=rss&utm_medium=rss&utm_campaign=our-creative-process&utm_source=rss&utm_medium=rss&utm_campaign=our-creative-process Fri, 01 Mar 2024 13:50:28 +0000 https://mutual-media.com/?p=3357 Our Creative Process At Mutual Media, we pride ourselves on our creative process with a friendly and punctual approach to working with our clients. We collaborate closely with you to bring your ideas to life, all while staying within your budget. We firmly believe in keeping you involved every step of the way, ensuring that […]

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Creative Design

Our Creative
Process

At Mutual Media, we pride ourselves on our creative process with a friendly and punctual approach to working with our clients. We collaborate closely with you to bring your ideas to life, all while staying within your budget.

We firmly believe in keeping you involved every step of the way, ensuring that your vision aligns seamlessly with the final design, be it for print or web. See our creative process below to know how we get there...

The Creative Process

Meet

As part of our process, we begin with a meeting where we learn about your business, your aspirations, and the unique requirements you have. Our goal is to grasp the core of your vision by encouraging you to openly share your thoughts.

Ideas

Based on your insights, we explore your industry and study your competitors. During this phase, we will gain the knowledge we need to design a visually appealing solution tailored specifically to your needs.

Concepts

This is the first step for you to see visually a result of our research, developing a variety of design concepts, usually offering you three refined options, each reflecting your brand’s essence.

Present

As we present these concepts, we guide you through our thought process and explain the reasoning behind each design. This session helps us refine the concepts further, ensuring they align with your vision and brand essence.

Revise

Your feedback is crucial to the process and based on that, we revise the chosen concept, tweaking it until it aligns with your requirements. Your suggestions play a vital role in the direction of the final brand.

Deliver

Once we have final approval on the chosen concept, we prepare the final files, in all formats ready for print or using online. Quality is our priority, and we take great care in ensuring that you have everything you need to grow your new brand.

Ready to create a brand?

lets meet over a coffee and discuss!

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]]> Virid Landscapes https://mutual-media.com/virid-landcapes-branding/?utm_source=rss&utm_medium=rss&utm_campaign=virid-landcapes-branding&utm_source=rss&utm_medium=rss&utm_campaign=virid-landcapes-branding Thu, 29 Feb 2024 15:58:07 +0000 https://mutual-media.com/?p=3348 Virid Landscapes We were approached by Virid Landscapes in February 2022 as they were looking to refresh their existing brand identity to better support there mission statement and reflect on the environmental elements of materials used in landscaping projects. The Brand Creation Virid Landscapes Based in central Norfolk covering Suffolk, Norfolk & Cambridgeshire, Virid Landscapes […]

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Virid
Landscapes

We were approached by Virid Landscapes in February 2022 as they were looking to refresh their existing brand identity to better support there mission statement and reflect on the environmental elements of materials used in landscaping projects.

The Brand Creation

Virid Landscapes

Based in central Norfolk covering Suffolk, Norfolk & Cambridgeshire, Virid Landscapes create innovative, beautiful, and durable outdoor spaces, born from the creativity of their customer’s. They are experts in landscapes, paving, outdoor buildings, driveways and any of your garden needs. Committed to only using the highest quality, greenest and ethical sourced materials. Their team of experts are renowned for their ability to create bespoke designs in collaboration with clients, culminating in magnificent and highly unique green spaces.

The Process

We were tasked to create a strong brand that was clear and precise about the excellent work that Virid Landscapes do using the finest eco friendly materials. After discussing ideas and concepts we are able to create a modern, clean brand that showcases the services and qualities that Virid landscapes offer. We then started to create a brand guidelines, business stationery concepts, and a user friendly website experience allowing potential customers to book free surveys online.

Looking to create a brand?

Lets get started, contact us now!

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]]> Quality Flyer printing https://mutual-media.com/quality-flyer-printing/?utm_source=rss&utm_medium=rss&utm_campaign=quality-flyer-printing&utm_source=rss&utm_medium=rss&utm_campaign=quality-flyer-printing Mon, 03 Jul 2023 15:38:06 +0000 https://mutual-media.com/?p=2915 Affordable, high quality flyer and leaflet printing in Suffolk Mutual Media are proud to offer affordable flyer and leaflet printing in-house without loosing quality, whether its short run digital print or large run leaflet mailings, we have you covered. There is a wide variety of different materials and finishes available to suit your business and […]

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Affordable, high quality flyer and leaflet printing in Suffolk

Mutual Media are proud to offer affordable flyer and leaflet printing in-house without loosing quality, whether its short run digital print or large run leaflet mailings, we have you covered. There is a wide variety of different materials and finishes available to suit your business and budget from 130gsm silk to a premium 350gsm uncoated, so our experienced team are always on hand to advise on the best options for you.

Size?, pages?, material? are all common questions that you will be asked when looking for a print quote, therefore we take the time to understand your requirements and offer a couple of options that we feel would be best suited to you. Flyers and leaflets can be various sizes for example A4, A5, A6 or even square, with multiple finishing options including lamination, creasing and folding, the choices is yours!

Our designers are always on hand and dedicated to helping bring your ideas to life using their creative flair, experience and design principle knowledge. Understanding that everyone’s requirements are different, we work closely with you to ensure all designs incorporate your brand’s identity and values so they stand out from the crowd. Using the latest technology within our printing presses, not only can we print any quantity quickly but also ensuring our high quality standards are never compromised. 

Once we have printed your leaflets, we can store your artwork files digitally, add you to our procurement system and you’ll be able to login and place re-orders within a couple of clicks! Contact us today to discuss your requirements and let us take the headache out of ordering print!

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]]> Large Format Printing Services https://mutual-media.com/large-format-services/?utm_source=rss&utm_medium=rss&utm_campaign=large-format-services&utm_source=rss&utm_medium=rss&utm_campaign=large-format-services Mon, 03 Jul 2023 14:42:58 +0000 https://mutual-media.com/?p=2866 Large Format Printing Services Create a BIG impact for your business with our large format printing services. Large format printing has become an essential part of many marketing strategies, as it offers the ability to make a bold and lasting impression on potential customers. From pull up banners to outdoor flags and exhibition graphics to vehicle livery and […]

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Large Format Printing Services

Exhibition Stand

Create a BIG impact for your business with our large format printing services. Large format printing has become an essential part of many marketing strategies, as it offers the ability to make a bold and lasting impression on potential customers. From pull up banners to outdoor flags and exhibition graphics to vehicle livery and signage, Mutual Media caters to a variety of promotional needs.

 

Pull Up Banners
Pull-up banners make the ideal marketing tool for business events, conferences and office meeting spaces. Enabling you to set up a professional display efficiently and effectively, they are portable, easy-to-assemble, and lightweight, making them perfect for those frequently on the go. Available in various sizes and a choice of materials suitable for indoor or outdoor spaces.
Enquire now!
Flags
Flags are a great way to market your business at any outdoor event, such as golf days or car shows. With a variety of sizes, styles and supporting base options, printed on high quality polyester and machine stitched to finish, there is always a flag suitable for your needs.
Enquire now!
Exhibition Graphics
Exhibition graphics, such as Expo stands, display boards and floor graphics are a crucial part of creating a memorable customer attraction. Using bold impactful graphics and messaging, to make your your brand come alive and stand out from the rest to make your event a success.
Enquire now!
Vehicle Graphics
Vehicle graphics transform your vehicle into a moving advert, being seen by thousands as you go about your daily tasks. Whether it is a full wrap or vinyl decals, vehicle graphics allow you to reach a wider audience without the cost or logistics of traditional advertising like leaflet drops.
Enquire now!
Previous
Next

Large format printing easily produces rich and vibrant images using UV resistant inks that will extend the life of your printed materials in high sunlight areas such as shop fronts and vehicle livery. With over 40 different materials from self-adhesive vinyls to floor stickers, as well as banners, Correx, Foamex, Dibond and much more…

Our large format printing services include, poster & banner printing, outdoor & indoor signage, window vinyls, exhibition displays, vehicle livery and even branded wallpaper for those office feature walls! Contact us today with your ideas and let us help you choose the right material for that next BIG impact!

 

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