Logo Design – 6 Critical Aspects…

When logo design is concerned, you want it to convey your business or company in the best way. But you wouldn’t want it to take too much space which is a big challenge when making your logo. For example being able to create something that wins within the limited constraints, in this article we will enlighten you about 6 factors to consider when creating a powerful logo.

1. Research

Never rush into creating your logo. To create an effective logo, you need to research. Rushing into it only makes the matter a bad one. Your research must encompass understanding the company, its missions, objectives & values, then long and short term goals. It also helps to know the kind of audience you are targeting – their demographics. This will go a long way to help you create a logo that wins.

2. Uniqueness

These are two important elements that must be considered as part of a logo design. Obviously, you would want a logo to catch the attention of prospects, although it doesn’t need to scream for attention. Your logo design should test the intellect of your prospect and make them think about your logo even for a few minutes after seeing it. Looking at the logo of top companies, you will notice that each represents and depicts at least something about the company.

3. Simplicity

You need to make sure the logo design is not clustered. This might go on to confuse your consumer. The aim here is to make sure the customer understands your company and what it stands for through the logo design. A clear and simple logo can achieve that. It will also make your logo easy to remember and will send out the right signals to your customer.

4. Flexability

When designing your logo, flexibility is a factor you also need to put in mind. Take for example a company that after designing their logo, discovered that it doesn’t work or is not suitable for one of their product’s wrap; a total waste of time and money. Your logo must be created in a way that works for anything you send out, be it product wraps, workwear, vehicle livery or even your website. This is made possible by taking into consideration the colour, simplicity and size of your design.

5. Fonts

A lot of logos lack greatly on this front. When designing, you should make use of readable fonts. There is no point in choosing a classy font that supposedly looks good on paper but does not promote readability in your design. Your design should be readable so that clients remember you. Use fonts that are easy on the eyes.

6. Colour

A technical aspect of logo design surely. You need to ensure you use colours that work with any background and still stand out. Complementary colours are what most of great logo designs focus on. Colours that look great still when used on either light or dark backgrounds.


The above six points are all aspects you need to consider when making your logo design. Take note of them and a powerful, user friendly logo is what you get. If you need any support or assistance with any of the above, a start up looking for a logo or an established company looking for a rebrand, please feel free to get in touch.

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Darren Behan
Barley Grove